The Core Benefits of Outsourcing

Outsourcing is the latest trend for many budget-conscious businesses worldwide. When companies outsource, they can entrust business processes to offshore locations. This approach helps businesses with time, money, and productivity.

1. Time

As a business owner, you want to free up your time to focus on core tasks. Therefore, you need to delegate the tasks that you aren’t an expert in. This allows you to spend more time growing your business.

2. Money

It is proven that outsourcing is almost always a cheaper option that saves you money. For instance, outsourcing to offshore locations like the Philippines can save you 50-75% compared to other countries.

3. Productivity

We always want to get things done with high productivity. Our goal is always delivering quality work for all businesses. As a result, you want your team to work productively, not just be busy. The result is that your team is truly productive.

4. Customization

You can customize your outsourcing services to fit your needs. You can outsource only the skill set that you want for your business.

A Real-World Example: Sales & Marketing Outsourcing

Today, sales and marketing are among the most outsourced business functions. This allows companies to reach more customers at a lower cost than hiring an in-house team. Let’s look at why outsourcing companies are so effective.

Strategy

Sales and marketing teams must first create strategies with their client. This ensures they precisely cater to the client’s target audience. Together, the team creates a common strategy to address the client’s needs. The outsourced agents then follow it to get the most sales. The team managers and leaders play a significant role in implementing the strategy and getting the best results for the client.

Creating the Script

Outsourcing companies also use a script for their agents to follow when making a call. The script includes pleasantries, detailed information about the product or service, and instructions on how to proceed with the sale. For an inbound technical process, for instance, the script will have a detailed solution to common customer queries. As a result, agents can use this to resolve customer queries. Clients generally provide and update the scripts.

Lead Generation

Once the strategy is in place, the next step is lead generation. A company can generate leads in many different ways. Furthermore, some companies provide leads to the outsourced firm to work on them. These are generally targeted leads that fit the services or products the client offers. If the outsourced firm is generating the leads, they have specific criteria to qualify and disqualify them. Some of the most important considerations include an overview of the customer, an overview of the opportunity, a bid or no-bid recommendation, eligibility, and a teaming agreement. If a lead fits the pre-defined criteria, it is then passed into the sales force development cycle.

Closing Sales

Closing the sale is the most important part of the whole process. Closing sales can have different meanings for different call center outsourcing processes. For some, it might mean selling a product or service. For others, it might mean collecting customer details and passing them to the client.

Outcomes

Managers closely monitor sales won and lost throughout the week and months. They look for ways to further improve services. The client remains informed throughout the process with regular calls and emails. If any changes are to be made to the sales plan or script, the team is given adequate training to deliver the desired results. This is generally how things work when businesses use outsourcing services for their sales and marketing. The outsourcing service providers implement and continually improve strategies to offer better services to both clients and customers. Agents also go through regular training. In addition, team leaders and managers monitor quality regularly. They make sure that every agent delivers their best work. Indeed, outsourcing is truly helping businesses all over the world. It saves you time and money and boosts productivity.