Outsourcing Social Media Content: A Business Owner’s Guide

An incredible 90% of consumers want companies to share branded stories, but only 10% think brands are doing it well. This gap is your single greatest marketing opportunity. Outsourcing social media content can help you bridge that gap.

Semrush, the leading online SEO toolkit, emphasises the importance of a social media presence in their blog. 

Success on social media is about more than just promoting your products. It’s about creating a meaningful connection with your audience through valuable content. Whether you’re a B2B or B2C company, a smart content strategy is the key to growth.

First, Find Your Story: How to Outsource Social Media Content Ideas

The best content ideas aren’t invented; they’re discovered. Before you create anything, look at the conversations already happening in and around your business. Your most valuable topics are often hiding in plain sight. This is where a team specializing in outsourcing social media content can help.

• Your Customer Questions: What do potential clients ask your sales team most frequently?
• Your Support Tickets: What problems are you constantly solving for your existing customers?
• Your Internal Expertise: What topics come up in press releases or internal emails?

These daily discussions are a goldmine for content your audience is actively seeking.

The 5 Purposes of Powerful Content

All great content serves a distinct purpose. By categorizing your ideas, you can build a strategy that engages your audience at every stage of their journey. Therefore, when you outsource social media content creation, you can focus on these five purposes:

• To Entertain: This type of content grabs attention and makes your brand memorable. Think of viral videos, fun quizzes, or competitions.
• To Inspire: Build trust and loyalty by sharing success stories or featuring glowing customer reviews.
• To Spark Conversation: Actively engage your community by hosting forums or soliciting feedback on social media.
• To Educate: This is where you establish authority. Produce in-depth guides, infographics, blog posts, e-books, and demo videos that provide real value.
• To Convince: When a user is ready to make a decision, this content seals the deal. Offer interactive demos, webinars, checklists, and case studies to drive action.

By crafting content that serves these five purposes, you create a powerful marketing engine that engages, informs, and ultimately converts your audience.

You can continue reading to learn more about social media content strategy here.

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