Believe it or not 90% of consumers want companies to share branded stories. But only 10% of consumers think brands are doing it well. Content that you create should entertain, inspire, create conversation, educate and convince.
Whether you are B2B (business to business organization). Or a B2C (business to consumer organization) Content Marketing can work for you.
Content is best informed by your organization’s stakeholders. When deciding on the content you should post. You should start by stepping back and thinking about all the conversations you have daily.
The emails that are sent the support calls made the press releases sent. Here, you can see the different types of content you can create. And the different categories they fall into.
In the Entertain category you could create or share viral produce games, branded videos, quizzes and competitions. In the Inspire category, you could get celebrity endorsements. For Conversation, have community forums or share reviews in the Educate section. You can produce guides infographic articles, E-books press releases and demo videos. And in the Convince section you can have interactive demos, webinars, checklists, case studies, rating data sheets and calculations.
What do you get in return for taking the time to produce all these great contents?
– Customers become ambassadors
– A stronger relationship with your customers
– Positioning as a taught leader
– Fewer customer services, enquiries and complaints