Building a personal brand online with your virtual assistant is a great way to add value to your online presence.
A ‘personal brand’ is synonymous with your reputation and refers to the way other people see you. It is like asking yourself what you want people to say about you when you are not around. What people say about you is your personal brand.
It takes ample time to build up a reputation and become a trusted authority or expert in your field. But, there are a few simple first steps to building a personable image, creating rapport and gaining trust as an online entrepreneur. And you can have your Virtual Assistants handle these for you!
Every online brand should be recognizable. Having a professional logo and photo is very important for personal brand recognition. You should feature the same high-quality, recognizable profile photo across your website. Your Social media profiles, author bio, email signatures, and “About Me” page on your business website. So your customers and visitors start to see a consistent image and recognize who you are.
Take time and care in developing this, as it will be a very important aspect of your business.
So the question is, who are you?
What do you stand for?
What comes into people’s minds when they hear your name?
Once you’ve been around for a while online, you should have already started to develop a personal brand. People will start to recognize your name, what you’re working on, what you offer, and what you’re about.
Remember, having a ‘personal brand’ means that you never start from scratch again. Your brand is always around.
Here are a few tips to help you build your personal brand with a virtual assistant.
Treat your Virtual Assistant as an Investment
First – this is an investment. It is an investment of your time and money. Take into consideration that your brand may live on longer than you!
Hiring a virtual assistant in building your personal brand is an investment. You will need to spend time on training and developing them over a period of time. And in time, they produce a return on your investment.
The Phil Labor Outsource is a brand. It is a leading Business Process Outsourcing (BPO). Philippines company that provides dedicated remote staff and offshore staffing services.
Have your Virtual Assistant to Manage your Social Media
The more you give to your readers, the more they will give back. And it’s important to reply to tweets, Facebook comments, and blog comments. This is where you can have your virtual assistant shine. Get them to be active on your social networks and have a business strategy for them to grow your online fan base.
Your readers want to interact. They will want to question, challenge, ‘Like’ and add their own comments and experiences. If you have a blog, you must allow comments.
Interactivity plays a major role in online business and brand building.
Get your Virtual Assistant to Market your Quality Content
Remember that content is king in the online world. Fresh, interesting and informative posts are what will get you noticed. People look for answers to their problems and it’s your job to educate them. You will add value to their lives if you solve their problems.
But, remember – outsourcing your personal content is not an option.
This is YOU. It has to come from you, from your expertise. People like it, WANT it that way.
It’s best to try and make sure that your VA has a good grasp of your personality and style. So they know how to market the content.
Have your Virtual Assistants help Grow Your Professional Network
I’m not talking LinkedIn here!
Building relationships with like-minded people in your industry are paramount to success. The people you know best and who feel most connected to you will talk about you to others.
You can even have your VA email them via YOUR email address, with a pre-written message. There is nothing wrong with doing this, as long as they spend a little time personalizing it. This type of action is smart and time productive.
Following the tips above, you’ll start putting your foot down on the branding process gas pedal. One connection at a time. Your VA will engage with your network and converse with the influential people within your industry. And you can focus on creating more high quality, actionable content to help as many other people as possible.