This guide is intended to help you maximize the productivity and therefore value of your Virtual Assistant (VA). Keep an eye out for some tasks that you can instruct your VA to be getting on with in the event of any downtime.



# 1 – Researching, curating and re-purposing helpful content relevant to your target audience for your social media channels and website, then uploading them using WordPress, Joomla or Square Space


# 2 – Transcribing your videos and podcasts for re-purposing such as turning them into blogs or newsletters


 # 3 – Creating a Knowledge Centre page on your website that answers the most frequently asked questions about your business to help with your SEO and convert potential website visitors into paying customers


# 4 – Researching relevant and effective keywords that have greater reach and higher conversion rates based on number of Google searches and competition through Keyword Planner


# 5 – Auditing and optimizing your website to check your current keywords and digital presence, then coming up with recommendations for your website to be found on the first page of Google’s Search Results, resulting to more leads and eventually conversion


 # 6 – Managing your Google Analytics account and providing insights into the behaviour of your website visitors and goal conversions


# 7 – Managing and executing your Google AdWords campaigns based on your strategy, then monitoring and reporting results such as click through rates and conversion rates


# 8 – Managing your social media accounts and company pages to build brand awareness, create engagement and promote your products and services, then reporting results


# 9 – Boosting posts and advertising your products and services on Facebook and LinkedIn that will allow you to get in front of your target audience, regardless of whether they follow your page or not, resulting to an increase on page likes and followers and more leads for your business


# 10 – Optimising and managing your video channel on YouTube, Vimeo or any other hosting platform by optimizing your video titles, descriptions and tags for better search results ranking, then sorting your videos into corresponding playlists for better channel organisation


# 11 – Advertising on YouTube or Vimeo using Veeroll to promote your products and services, generate website visitors and eventually convert into sales, then reporting results


 # 12 – Generating leads and prospects on LinkedIn through highly personalized and strategic message sequences designed to engage your target audience and sending them straight to your inbox for your sales team to convert


# 13 – Managing your email marketing system from importing lists of subscribers, setting up campaigns, reporting open, click through and response rates, nurturing relationships with potential clients until they are ready to buy and engaging with existing clients, resulting to more leads into your sales pipeline


# 14 – Creating simple graphics using Canva to make your social media and website posts more appealing and engaging


 # 15 – Data mining potential customers using some criteria that you will set and putting all their contact details such as name, email address, phone number, job title, company name, industry, state and website into a central spreadsheet that you can access and use for your marketing campaigns


 # 16 – Managing your website chat to ensure that inquiries are handled effectively and that potential leads are handed over to your sales team to convert and entered into your CRM


# 17 – Handling your multichannel helpdesk to convert email, phone, chat, social media and website enquiries into tickets and keep them organised in one central place


# 18 – Managing inbound customer calls and after sales customer care to make sure that no business opportunity is lost and that you remain in contact with your clients, so they become raving fans of your business


# 19 – Managing your Customer Relationship Management (CRM) software to keep track of your prospects and customers and CRM processes


 # 20 – Managing your diary that includes scheduling appointments, accepting invitations and sending reminders to attendees prior to meetings, saving you time and letting you focus on what is important


# 21 – Handling your email inbox to sort out and prioritize your emails, making sure you do not miss out on anything that needs urgent action or a potential business opportunity


# 22 – Handling bookkeeping tasks such as invoicing, reconciliations and recording of receivables, among others


 # 23 – Managing your projects using tools such as Asana and Trello and reporting back to you on the progress, timeline and people responsible for each task


# 24 – Managing your E-commerce platform by uploading or updating your product listings, writing and editing descriptions and optimizing them for better online visibility


# 25 – Documenting your business processes using systemHUB to reduce key person dependency